《Entertainment Science》简介：

The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike.

《Entertainment Science》目录：

Forget the “Nobody-Knows-Anything” Mantra: It’s Time for Entertainment Science!
The Fundamentals of Entertainment
Why Entertainment Products are Unique: Key Characteristics
Why Entertainment Markets Are Unique: Key Characteristics
Creating Value, Making Money: Essential Business Models for Entertainment Products
The Consumption Side of Entertainment
Entertainment Product Decisions, Episode 1: The Quality of the Entertainment Experience
Entertainment Product Decisions, Episode 2: Search Qualities and Unbranded Signals
Entertainment Product Decisions, Episode 3: Brands as Quality Signals
Entertainment Product Decisions, Episode 4: How to Develop New Successful Entertainment Products
Entertainment Communication Decisions, Episode 1: Paid and Owned Channels
Entertainment Communication Decisions, Episode 2: “Earned” Channels
Entertainment Distribution Decisions
Entertainment Pricing Decisions
Integrated Entertainment Marketing: Creating Blockbusters and Niche Products by Combining Product, Communication, Distribution, and Pricing Decisions
Correction to: Entertainment Pricing Decisions
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