《Your Brain at Work》简介:

Meet Emily and Paul, the parents of two young children. Emily is a newly promoted executive in a large corporation, while Paul has his own business as a consultant. Their lives, like all of ours, are filled with a bewildering blizzard of emails, phone calls, yet more emails, meetings, projects, proposals, and plans. For them, just staying ahead of the storm has become a seemingly insurmountable task. In this book, we travel inside the brains of Emily and Paul as they attempt to sort the vast quantities of information they're presented with and figure out how to prioritize, organize, and act on it. Fortunately for Emily and Paul—and for readers of Your Brain at Work —they're in good hands: David Rock knows how the brain works—and more specifically, how it works in a work setting. Your Brain at Work explores: Why your brains feels so taxed, and how to take full advantage of your mental resources Why it's so hard to focus, and how to better manage distractions How to maximize your chance of finding insights that can solve seemingly insurmountable problems How to keep your cool in any situation, so that you can make the best decisions possible How to collaborate with others more effectively Why providing feedback is so difficult, and how to make it easier How to effectively change other people's behavior Rock shows how it's possible not only to survive in today's overwhelming work environment but to succeed in it—and still feel energized at the end of the day, with a sense of accomplishment.

《Your Brain at Work》摘录:

前额皮质的空间有限,原因之一在于竞争原则。在大脑舞台上保留住一个复杂概念通常需要激活视觉回路。当你思考时,你会在脑海中描绘出这个概念在空间上如何与其他概念相联系(工作记忆要么是视觉空间的形式,要么是听觉的形式,而前者的效率要高得多)。视觉意识(visual awareness)工作时一直处于竞争的状态,各个回路争先恐后地想要在大脑中形成外部事物的最佳内在表征。麻省理工学院麦戈文人脑研究院(McGovern Institute for Brain Research)的专家罗伯特·德西蒙(Robert Desimone)发现,大脑一次只能保留视觉对象的一个表征。这就像大家都玩过的视错觉游戏,在同一幅图片中,你看到的要么是一个花瓶,要么是一位老妇人。大脑在某一时刻必须选定一种感知,因此你不可能同时看到两种画面。但是,你可以在两种主导感知之间主动切换,这也是这类错觉游戏引人入胜的一个原因。