《Ogilvy on Advertising》简介：

A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business". 223 photos.

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一个广告人的自白

《Ogilvy on Advertising》摘录：

In my experience, there are five kinds of CD 1. Sound on strategy, dull on execution Good managers who don't make waves...and don‘t produce brilliant campaign either 3. Duds 4The genus who is a lousy leader' 5. TRUMPETER SWANS Who combine personal genius with inspiring leadership. We have an opening for one of these rare birds in one of our office overseas. Write in inviolable secrecy to me