《The Design of Everyday Things》简介：

Donald Norman's best-selling plea for user-friendly design, with more than 175,000 copies sold to date, is now a Basic paperback.

First, businesses discovered quality as a key competitive edge; next came service. Now, Donald A. Norman, former Director of the Institute for Cognitive Science at the University of California, reveals how smart design is the new competitive frontier. The Design of Everyday Things is a powerful primer on how–and why–some products satisfy customers while others only frustrate them.

《The Design of Everyday Things》摘录：

为什么汽车有这么多的控制器和功能，但却比电话系统易学易用呢？答案很简单：可视性程度高。控制和被控制之间保持了良好的自然匹配关系，每种控制器只有单一的功能，因此信息反馈清晰快捷，整个系统易被拥护理解。