Don't avoid this book because you're not planning to sell your company. It's important for all entrepreneurs to ask themselves its central, kick-in-the-gut question: Would anyone pay you a lot of money for your company? If not, maybe you're wasting your own time running it. Warrilow gives you a three-point test that will help you decide. For example: Would it be possible to train a new owner to do exactly what you do? If not, maybe your business doesn't have a future.